ABOUT
Culture isn't a marketing trend. It's a growth strategy.
Why?The U.S. Hispanic market is one of the fastest-growing consumer forces in the country, yet too many brands still treat reaching this audience as a one-off campaign or cultural moment.
ÚNICA Creative was built to change that. We help brands build meaningful connections with U.S. Hispanic consumers through creator partnerships, cultural strategy, and storytelling rooted in the communities they want to reach.
MEET THE FOUNDER
CRISTINA VINTIMILLA
FOUNDER & CEO
Cristina has spent the last decade building and leading creator programs for leading CPG, beauty, and wellness brands across agency, startup, and in-house teams. Most recently, she helped scale creator programs at Seed and Nécessaire, building programs that drove brand awareness, community, and measurable growth.
As a first-generation Ecuadorian American, Cristina is now bringing that expertise to a market she knows personally. She founded ÚNICA Creative to help brands understand and meaningfully connect with U.S. Hispanic consumers, pairing proven creator marketing strategy with the cultural perspective needed to reach this audience in a way that feels relevant, intentional, and authentic.
Today, she partners with brands to develop culturally informed creator strategies, identify bilingual and Hispanic creators, and build programs that strengthen brand relevance, trust, and community.