MEET THE FOUNDER

Cristina has spent the last decade building and leading creator programs for leading CPG, beauty, and wellness brands across agency, startup, and in-house teams. Most recently, she helped scale creator programs at Seed and Nécessaire, building programs that drove brand awareness, community, and measurable growth.

As a first-generation Ecuadorian American, Cristina also brings a personal understanding of culture, identity, and the growing influence of U.S. Hispanic consumers. That perspective gives ÚNICA a unique ability to support brands looking to reach this audience with greater nuance, while continuing to build creator strategies for brands across the broader market.